Web Marketing Essentials

This 45 minute interactive CD ROM and 14-Chapter book will provide you with the tools to help you harness the power of the Internet as a marketing tool. 

You will discover:

• The language of e-marketing.
• How to promote your website on and off the Internet.
• How to increase the 'stickiness' of your website.
• Permission marketing to build customer loyalty.
• How to develop a workable web marketing plan.

Contents: Marketing in a wired world. Understanding online consumer behaviour. The best ways to reach customers. How to maximise your web marketing returns. Web marketing tools and tactics. Attracting an audience to your website. Permission marketing.  

RRP: A$95.00 (incl. GST) ISBN: 1 876968 07 9

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