Interested in marketing your products or services?

      This 80 page 'How-To' manual will help you:

• Identify the key concepts, language and tools of marketing
• Understand the link between marketing and strategy
• Build a profile of your customers and competitors
• Improve your strategic marketing skills
• Identify target markets
• Learn about the unique features of marketing services
• Develop a workable marketing plan for your marketing idea

     It covers:

• Marketing concepts and principals
• The Marketing Mix
• Market Research
• Market Segmentation
• Consumer Motivation and Decision Making
• Marketing Communications
• Branding

RRP: A$79.95 (incl. GST)  ISBN: 1 876 96800 1