China is the world's largest media and consumer market with its 1.2 billion people. In just 10 years the media in the world's most populous country has exploded. But its still heavily regulated and owned and controlled by the state run Communist Party.

Despite this consumerism has well and truly arrived in China. There's now an increased sophistication in the market - and marketing communications, brand management and reputation building has become big business.

One of Australia's leading business communicators, Thomas Murrell interviews key decision makers on the changes happening in China's media industry and provides 12 success tips on how to target the world's largest market.

What others have to say

"Practical, relevant - indeed essential - information for anyone wanting to do business in China."

Sir James Cruthers, Chairman Sunday Times

"Entertaining, intelligent and insightful - an excellent analysis of the latest developments and challenges facing decision makers in the world's most dynamic media market."

Clarence Chang, Director Cable and Satellite Broadcasting Association of Asia

"A great listen."

Paul Downie, Director Turnbull Porter Novelli

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RRP: A$79.95 (incl. GST)  ISBN: 0 646 37451 6

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