One of the highlights of my recent visit to the Philippines was time spent in the beautiful City of Baguio. I was fortunate to take part in the Panagbenga Flower Festival and proudly walk alongside the Greenwich Pizza float in the grand parade.
As I passed by the thousands of people lining the streets, I heard a young boy of four years old at the front of the crowd say to his father.
“Chow King?” he asked as the magnificent float came into view.
His father replied, “No, Greenwich”!
To me this simple exchange between father and son highlights the power of brand building. A great example of how branding activities, such as being involved in a major community event like Panagbenga can win the hearts and minds of potential and future customers.
This wonderful, community inspired and visual experience is more powerful for creating top of mind awareness than any slick TV advertising campaign.
Client Testimonial - Brand Building
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